New Morning Market's new logo was unveiled today, Tuesday, Feb. 21, by John Pittari and staff.

"The sun has been rising over New Morning for over 40 years," Pittari said in an e-mailed statement. "With each new stage of growth, New Morning has reinvented itself while remaining a natural- and mission-driven marketplace. We've kept the sun above the New Morning name, love the new look and hope you do too. Millie gave it two paws up!"

Millie is the top dog at New Morning, literally. She's been known to snooze on couches and follow Pittari throughout the store.

New Morning Market's logo progression since 1971 is shown on the store's Facebook page. The logo may have changed over the years, but the sun remained constant.